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100 Beautiful things at 100% Design South Africa 2015

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The best of inspiring South African and international design is set to be showcased at 100% Design South Africa, which takes place from 6 to 10 August 2015 at Gallagher Convention Centre in Johannesburg, alongside Decorex Joburg.


South Africa’s only international design show, 100% Design South Africa, in conjunction with headline sponsor Dauphin HumanDesign® Group, promises to enthrall visitors with its superbly curated displays and a lineup that comprises top global design brands alongside local design stars.


Among the highlights of this year’s show is the exhibition, 100 Beautiful Things, which will artfully showcase the creations of 100 different designers working across a variety of platforms. Criteria for selection includes the products having to be made or designed in South Africa, and to be in production in 2015.

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100 Beautiful Things is curated by 100% Design South Africa Programme Director Cathy O’Clery, who says the story behind the object is always highly influential when making her selection. Likewise, there are pieces that simply resonate because they “instantly touch the heart”.


The purpose of 100 Beautiful Things, O’Clery explains, is to share “the phenomenal array” of design in this country, which is accepted and appreciated at a global level. “South Africa has found its niche in design and we wanted to showcase it.”

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With the selected pieces arranged on one long shelf, visitors will be invited to engage with the exhibition as they would at a museum. The pieces will be numbered, with details of the work and designer reflected on an accompanying catalogue. “We want to encourage people to think about the objects and why they are considered beautiful,” O’Clery adds.


Joining O’Clery’s selection of products in the exhibition is an Editor’s Choice, comprising 10 pieces chosen by Sumien Brink, Editor of South African design magazine, Visi.