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Business of Design is back to do more business

Business of Design, the conference aimed at creatively revolutionising the way you work, returns to Cape Town and Johannesburg this October for its Spring 2015 edition. This third installment of the bi-annual programme boasts an all-new talk schedule, including first-time Business of Design speakers and fresh topics, with the Cape Town conference hosting guest international speaker Jim Brett, President of West Elm, the US-founded homeware retail store.


Business of Design is a two-day conference led by top industry experts and design professionals to guide, inspire and offer practical tools to change the way people do business. Says Co-Founder Laurence Brick, MD of Platform Creative Agency and Creative Director of 100% Design South Africa: ‘We’re proud to already have had 69 of South Africa’s best minds speak on our stage during the previous two conferences in both cities. The networking that has taken place between them and the over 500 alumni delegates we now have has been invaluable.’


‘Business of Design appeals to all industries,’ adds Co-Founder Trevyn McGowan of Source, Southern Guild and GUILD. ‘We’ve not only had designers and architects attend, but people from retail, accounting and marketing. Because the programme is geared towards both business skills and design thinking, it bridges the divide between the two, encouraging new ways of going about one’s work.’


Alumni delegate architect Andrew Nimmo says: ‘Business of Design is the most enlightening conference I have been to. It changed the way I perceive business, and other creative people.’ Interior designer Neydine Bak agrees, adding, ‘It is going to become a must-do calendar event for any designer and business entrepreneur in the years to come.’ Vasili Sofiadellis, of Silicon Cape and Visions2Ventures, attended the Autumn 2015 conference, noting: ‘Business of Design is an incredible platform, showcasing some of our most talented, inspirational and entrepreneurial creatives. The networking sessions were wonderful – they not only resulted in good friendships, but in great business opportunities. This event is not to be missed!’


Spring 2015 talks include:


Trends to Track in 2016 / Chris Reid, International Trend Institute

The Secrets to Developing a Brand / Mike Schalit, Net#Work BBDO (CT)

The Art of Curation / Cathy O’Clery, 100% Design SA and Platform Creative Agency

Funding: How to Tap into Resources / Kgosi Monametsi, African Century Ventures

Feeding Creativity / Lianne Burton, Creative Consultant

Case Study: Keys to Success / Kirsten Goss, Kirsten Goss; Di Marshall, Wonki Ware in conversation with Julian McGowan, Source, Southern Guild, GUILD

Africa: Growth of a Continent / Terry Behan, Social Entrepreneur and Brand Builder

Designing a Customer Experience / Laurence Brick, 100% Design South Africa and Platform Creative Agency

Right Product, Right Price, Right Market / Trevyn McGowan, Source, Southern Guild and GUILD

Stand 47: A Study in Lifestyle Innovation / Gavin Rooke, The New Order in conversation with Malibongwe Tyilo, Visi

Don’t Go Into Food: A Cautionary Tale About Food Packaging Design / Paul Raphaely, NOMU (JHB)

Top 10 Tips to Running a Creative Studio / Adrienne Sparks, Mr Price Home


With special international guest speaker in Cape Town:

Jim Brett, President of West Elm


More speakers will be announced over the coming weeks. Business of Design is accredited by the IID, allowing for CPD points to be allocated to registered delegates.



Cape Town: 7-8 October (Inner City Ideas Cartel, 71 Waterkant Street)

Johannesburg: 21-22 October (venue TBC)


Early bird discount until 31 August R3 300 Full price R3 950

Alumni discount R3 000 Students R2 500

For more information, speaker images and interview requests please contact:

Tracy Lynn Chemaly | | +27 (0) 21 461 2856 / 2097