New York based sustainable designer brand, EDUN, opens doors to its first retail pop up shop on the African Continent in collaboration with Wild Olive Artisans, the apothecary and perfumery house from South Africa. Located in the heart of Cape Town, on Pepper Street, the pop up will feature during 2 months from January 15th to March 16th a special selection of EDUN ready to wear merchandise and handbags alongside Wild Olive Artisans own organic products. Having collaborated on a set of exclusive, handcrafted Cederberg candles previously, this pop up is the natural next step for EDUN and Wild Olive Artisan to promote both of their African and ethically sourced and crafted high end collections.
EDUN x WILD OLIVE ARTISANS POP UP SHOP
January 15th – March 16th
29 PEPPER STREET, CAPE TOWN, ZA
EDUN is a designer ready-to-wear and accessories brand with an ethically and sustainably centered mission.
With a focus on sourcing production and encouraging trade in Africa, EDUN mixes its modern designer vision with the richness and positivity of the fast-growing African continent. Based in New York, EDUN’s design is led by an internal creative collective who work closely with different collaborators throughout Africa. EDUN builds long-term and sustainable growth opportunities by partnering with artisans, manufacturers and community-based initiatives to develop exclusive high-end products that embrace positivity and authenticity
To know more about EDUN mission, please discover “Karibu,” which translates to “welcome” in Swahili, EDUN’s first short film. Filmed by South African Director, Adriaan Louw, “Karibu” encapsulates EDUN’s commitment to building long-term opportunities with local manufacturers, community-based initiatives, artists and artisans, in a documentary-style narrative that follows the brand’s Design Collective on a recent trip through Kenya.
The film documents the working process with local Kenyan partners, as they collaborate on the sourcing, development and production of EDUN’s seasonal ready-to-wear and accessories collections; mixing the brand’s creative designer vision with the richness and positivity of the fast-growing continent.
Cross-cut scenes of African models dressed in EDUN collection, draw a clear connection between EDUN’s luxury style and distinct point-of-view, and the African crafts that articulate it. Conceptualized by the stylist Ibrahim Kamara, the ‘EDUN Girls’ embody the striking synergies between modernity and tradition and the tranquility and vitality of the East African Territory. In a supporting image series, South African Photographer and longtime EDUN collaborator, Kristin Lee-Moolman, translates these scenes into a powerful 35 image photo-series.
“Karibu” is a celebration of the rich talent, vibrant energy, and endless opportunity of the African continent.
Click here to watch the full length short film on Youtube.