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	<title>Design News &#187; Brand identity</title>
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		<title>Haldane Martin designs office extension for BOS Ice Tea</title>
		<link>http://designnews.co.za/haldane-martin-designs-office-for-bos-ice-tea-cape-town/</link>
		<comments>http://designnews.co.za/haldane-martin-designs-office-for-bos-ice-tea-cape-town/#comments</comments>
		<pubDate>Tue, 17 Mar 2015 07:15:55 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[BOS]]></category>
		<category><![CDATA[BOS offices in Woodstock]]></category>
		<category><![CDATA[BOS vending robot]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[colourful and casual work environment]]></category>
		<category><![CDATA[Fairweather House]]></category>
		<category><![CDATA[Fairweather house in woodstock]]></category>
		<category><![CDATA[green businesses in cape town]]></category>
		<category><![CDATA[green plastic packing crates]]></category>
		<category><![CDATA[Haldane Martin]]></category>
		<category><![CDATA[Ice Tea]]></category>
		<category><![CDATA[Ice tea bar]]></category>
		<category><![CDATA[Ice tea in cape town]]></category>
		<category><![CDATA[Innovative]]></category>
		<category><![CDATA[new office extension]]></category>
		<category><![CDATA[Primary colour]]></category>
		<category><![CDATA[South African]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Upcycled materials]]></category>
		<category><![CDATA[Woodstock]]></category>

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		<description><![CDATA[BOS is a proudly South African ice tea company known for its striking branding, brightly coloured packaging and iconic Afro identity. “Not just an ice tea”, BOS likes to engage, have fun, give joyful experiences and share a sense of life and living. After working together on the BOS Expo stand in 2012, BOS commissioned Haldane Martin to design the interior for its new office extension. The BOS offices are located in Fairweather House in the centre of Woodstock’s creative business hub, an old industrial building converted into office space that houses art galleries, a publisher and small local businesses. BOS wanted to create a bright, colourful and casual work environment that would add a splash of colour and flavour to the office block. BOS’s office extension includes a new reception area, an ice tea bar, a hot desk for sales and marketing, and meeting spaces. Throughout the space, design elements speak to the primary colour scheme of the BOS brand, while the repetition of circular elements reinforce the shape of the company logo. The reception incorporates the BOS  Expo stand designed by Haldane Martin, which includes a prime place for the the award-winning BOS Vending Robot that urges consumers to &#8220;tweet for tea&#8221;. The [...]]]></description>
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		<title>In the Absolut Zone</title>
		<link>http://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/</link>
		<comments>http://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/#comments</comments>
		<pubDate>Wed, 04 Mar 2015 09:01:49 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Absolut Zone]]></category>
		<category><![CDATA[Aidan Hart]]></category>
		<category><![CDATA[bottle shaped signage]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Cara Siegers]]></category>
		<category><![CDATA[Custom-made]]></category>
		<category><![CDATA[December]]></category>
		<category><![CDATA[Diepkloof]]></category>
		<category><![CDATA[external bar area]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Graffiti interior design]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[NightVision]]></category>
		<category><![CDATA[NightVision Designs]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Zone 6]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=51</guid>
		<description><![CDATA[&#160; In December 2014, a chic Absolut Vodka outdoor lounge area was installed in the courtyard of premium entertainment venue Zone 6, and is proving to be uber popular with socialites. Zone 6 is set in an industrial warehouse, in Diepkloof, Soweto, where the massive building is able to accommodate a few thousand guests. The outdoor lounge was completed by brand experience experts NightVision, the sister company to leading interior design firm, Inhouse Brand Architects. NightVision was commissioned to create the lounge by ongoing client Pernod Ricard. NightVision’s design concept fixated on the corporate colours of Absolut Vodka, with blue as the core of the scheme, and accents of white, grey and black running throughout, to keep the brand identity prominent. The courtyard walls were spray painted by a local graffiti artist selected by the venue owner, to create various and contrasting points of interest. A modular outdoor seating system was installed, complete with bespoke upholstery. Custom-made tables in the form of Absolut Vodka bottles were specially manufactured for external use. NightVision also successfully refurbished the external bar area. Creative Director Aidan Hart and lead designer Cara Siegers added a new decorative element to beautify the metal grille that protects [...]]]></description>
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