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	<title>Design News &#187; Branding</title>
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		<title>Reinvented, Rejuvenated and Ready to Relaunch – Plascon looks to the future</title>
		<link>http://designnews.co.za/reinvented-rejuvenated-and-ready-to-relaunch-plascon-looks-to-the-future/</link>
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		<pubDate>Wed, 10 Jun 2020 07:15:52 +0000</pubDate>
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				<category><![CDATA[Décor]]></category>
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		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
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		<category><![CDATA[New logo]]></category>
		<category><![CDATA[New look]]></category>
		<category><![CDATA[New Plascon]]></category>
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		<category><![CDATA[Plascon]]></category>
		<category><![CDATA[Re-imagined]]></category>
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		<category><![CDATA[Reimagined]]></category>
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		<description><![CDATA[Plascon has remained South Africa’s go-to coatings manufacturer for over 130 years as a result of its ability to continuously reinvent itself. This year marks Plascon’s biggest brand renewal yet, with rejuvenated products, exciting initiatives and a bold new look, to top things off. http://designnews.co.za/wp-content/uploads/2020/06/Plascon_External_Launch_WhatsApp_3.mp4 In preparation for this relaunch, Plascon has been in a state of metamorphosis for quite some time. “Businesses are facing a number of challenges this year and an already tough economic climate has been worsened by the COVID-19 pandemic. To continue to remain relevant, we’ve set 2020 as the year to add even more value to our customers in this already difficult market.  In addition to the brand’s refreshed aesthetic and corporate identity, a new range of innovative and eco-friendly products that offer incredible new technologies with advantages for personal wellness and the planet will be available through renewed operations, logistics and distribution,” says Alan Cotton, Director of Sales &#38; Marketing at Plascon. The concept behind Plascon’s new logo is a vision of the future. ­­This idea of a forward-looking vision is intertwined with the golden thread of re-invention that runs through Plascon. It tells an inspiring and confident story. The striking new logo replaces [...]]]></description>
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		<title>John Brown Media&#8217;s new offices, by Inhouse Brand Architects, support the argument that creative people work best in dynamic environments!</title>
		<link>http://designnews.co.za/john-brown-medias-new-offices-by-inhouse-brand-architects-cape-town/</link>
		<comments>http://designnews.co.za/john-brown-medias-new-offices-by-inhouse-brand-architects-cape-town/#comments</comments>
		<pubDate>Fri, 06 Mar 2015 14:17:58 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Aidan Hart]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Birds]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Happy Work Environment]]></category>
		<category><![CDATA[indoor campsite design]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[Inhouse Brand Architect]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Jenine Bruce]]></category>
		<category><![CDATA[John Brown Media]]></category>
		<category><![CDATA[positive effect on staff morale and output]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[re-design]]></category>
		<category><![CDATA[Scandinavian aesthetic]]></category>
		<category><![CDATA[Table Mountain]]></category>
		<category><![CDATA[versatile informal lounge]]></category>

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		<description><![CDATA[Led by Inhouse Brand Architects&#8217; director, Aidan Hart, the re-design of John Brown Media&#8217;s premises aims to increase connectivity among staff members while aligning the physical environment with John Brown’s charged work ethic and creative output. The new space incorporates John Brown’s corporate colour, teal, which is uplifted by vibrant yellow, and expands on the company’s informal bird theme motifs that were in place in the previous offices. A stylish yet lighthearted Scandinavian aesthetic runs throughout. Once past the reception area, the offices open into a shared space that includes an open-plan kitchen with a breakaway dining table and seating. Directly opposite the kitchen and table is a series of three eating pods featuring high-back booth seating in the company’s signature teal. Because of its proximity to the kitchen, the booths have successfully enabled staff to socialise and engage with one another while grabbing a bite to eat. Beyond the kitchen and dining area lies a lounge area or indoor &#8216;campsite&#8217;. The &#8216;campsite&#8217; is kitted out with faux grass, picnic-like seating, timber plant boxes and canary yellow wooden tree-trunks. Brightly hued lounge seating, a cartoon-covered &#8216;bed&#8217; and birdcage light fixtures add delightful visual fodder. The nod to the outside world [...]]]></description>
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