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	<title>Design News &#187; Custom-made</title>
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		<title>In the Absolut Zone</title>
		<link>http://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/</link>
		<comments>http://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/#comments</comments>
		<pubDate>Wed, 04 Mar 2015 09:01:49 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Absolut Zone]]></category>
		<category><![CDATA[Aidan Hart]]></category>
		<category><![CDATA[bottle shaped signage]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Cara Siegers]]></category>
		<category><![CDATA[Custom-made]]></category>
		<category><![CDATA[December]]></category>
		<category><![CDATA[Diepkloof]]></category>
		<category><![CDATA[external bar area]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Graffiti interior design]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[NightVision]]></category>
		<category><![CDATA[NightVision Designs]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Zone 6]]></category>

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		<description><![CDATA[&#160; In December 2014, a chic Absolut Vodka outdoor lounge area was installed in the courtyard of premium entertainment venue Zone 6, and is proving to be uber popular with socialites. Zone 6 is set in an industrial warehouse, in Diepkloof, Soweto, where the massive building is able to accommodate a few thousand guests. The outdoor lounge was completed by brand experience experts NightVision, the sister company to leading interior design firm, Inhouse Brand Architects. NightVision was commissioned to create the lounge by ongoing client Pernod Ricard. NightVision’s design concept fixated on the corporate colours of Absolut Vodka, with blue as the core of the scheme, and accents of white, grey and black running throughout, to keep the brand identity prominent. The courtyard walls were spray painted by a local graffiti artist selected by the venue owner, to create various and contrasting points of interest. A modular outdoor seating system was installed, complete with bespoke upholstery. Custom-made tables in the form of Absolut Vodka bottles were specially manufactured for external use. NightVision also successfully refurbished the external bar area. Creative Director Aidan Hart and lead designer Cara Siegers added a new decorative element to beautify the metal grille that protects [...]]]></description>
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