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	<title>Design News &#187; Eben Etzebeth</title>
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		<title>Legacy meets legend in Plascon Micatex’s new ‘lighthouse’ TV commercial</title>
		<link>http://designnews.co.za/legacy-meets-legend-in-plascon-micatexs-new-lighthouse-tv-commercial/</link>
		<comments>http://designnews.co.za/legacy-meets-legend-in-plascon-micatexs-new-lighthouse-tv-commercial/#comments</comments>
		<pubDate>Thu, 15 Jun 2023 13:57:21 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eben Etzebeth]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Paint]]></category>
		<category><![CDATA[Plascon]]></category>

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		<description><![CDATA[Who can forget the iconic early-2000s Micatex TV commercial showcasing the paint strong enough to protect a lighthouse from the elements – the coating that made ‘the old place a shining light in the area’? Now, Plascon has created ‘lighthouse version 2.0’: a TV commercial that reminds South Africans of the qualities of strength, endurance and toughness that we share with the renowned paint. Eben Etzebeth, a South African rugby giant – in both a figurative and a literal sense, as not only is he one of the fiercest competitors in world rugby, he also stands tall at over 2m – takes us through a gruelling training session on the rocky shores of a local beach, which is also home to a lighthouse. Then, as in version 1, the lighthouse gets a new coat of paint as a storm looms on the horizon. And what paint could live up to Etzebeth’s standards and stand strong against the elements but Micatex? ‘Strong enough to endure &#8230; anything’, Micatex is a UV-resistant water-based coating that has been specified by leading architects for over 25 years. With Weathertough™ Protection, twice the film thickness of conventional paint and 23% tougher film strength than leading [...]]]></description>
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