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	<title>Design News &#187; First Base pizzeria</title>
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		<title>A Perfect Base for Exciting New Pizza Concept</title>
		<link>http://designnews.co.za/a-perfect-base-for-exciting-new-pizza-concept/</link>
		<comments>http://designnews.co.za/a-perfect-base-for-exciting-new-pizza-concept/#comments</comments>
		<pubDate>Mon, 03 Oct 2016 10:42:15 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Concept store]]></category>
		<category><![CDATA[First Base pizzeria]]></category>
		<category><![CDATA[Inhouse Brand Architects]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[South African interior designers]]></category>

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		<description><![CDATA[Situated at The Paddocks Shopping Centre in Milnerton, Cape Town, the first branch of pizza concept store First Base opened its doors to the public earlier this year. Offering “fast casual dining” in a quirky yet simple space, the restaurant allows diners to build their own pizza or salad by selecting their ingredients from a range of toppings – ensuring a perfectly-crafted meal, without the fuss. To match this tailored dining experience, First Base commissioned Inhouse Brand Architects to bring their premises to life. With a basic brief to include the principles of honesty, openness and creativity – appealing to the millennial diner – Inhouse Director, Aidan Hart and Senior Designer, Jenine Bruce conceptualised all aspects of the beautiful space. A fast casual restaurant promises a healthier take on fast food, with fewer processed ingredients and more fresh produce. First Base offers the freshest ingredients for their pizzas and salads, along with healthier options like cauliflower bases and a selection of fresh juices. To create a fresh look to match, Inhouse started with a clean “desert” colour palette of muted hues, playfully laid out to create an interesting interior scheme that translates well both by day and night. First Base [...]]]></description>
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