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	<title>Design News &#187; Micatex</title>
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		<title>Legacy meets legend in Plascon Micatex’s new ‘lighthouse’ TV commercial</title>
		<link>http://designnews.co.za/legacy-meets-legend-in-plascon-micatexs-new-lighthouse-tv-commercial/</link>
		<comments>http://designnews.co.za/legacy-meets-legend-in-plascon-micatexs-new-lighthouse-tv-commercial/#comments</comments>
		<pubDate>Thu, 15 Jun 2023 13:57:21 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eben Etzebeth]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Paint]]></category>
		<category><![CDATA[Plascon]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=8520</guid>
		<description><![CDATA[Who can forget the iconic early-2000s Micatex TV commercial showcasing the paint strong enough to protect a lighthouse from the elements – the coating that made ‘the old place a shining light in the area’? Now, Plascon has created ‘lighthouse version 2.0’: a TV commercial that reminds South Africans of the qualities of strength, endurance and toughness that we share with the renowned paint. Eben Etzebeth, a South African rugby giant – in both a figurative and a literal sense, as not only is he one of the fiercest competitors in world rugby, he also stands tall at over 2m – takes us through a gruelling training session on the rocky shores of a local beach, which is also home to a lighthouse. Then, as in version 1, the lighthouse gets a new coat of paint as a storm looms on the horizon. And what paint could live up to Etzebeth’s standards and stand strong against the elements but Micatex? ‘Strong enough to endure &#8230; anything’, Micatex is a UV-resistant water-based coating that has been specified by leading architects for over 25 years. With Weathertough™ Protection, twice the film thickness of conventional paint and 23% tougher film strength than leading [...]]]></description>
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		<title>Winter is coming! Prepare against harsh elements with Plascon’s Micatex</title>
		<link>http://designnews.co.za/winter-is-coming-prepare-against-harsh-elements-with-plascons-micatex/</link>
		<comments>http://designnews.co.za/winter-is-coming-prepare-against-harsh-elements-with-plascons-micatex/#comments</comments>
		<pubDate>Mon, 17 Apr 2023 10:31:17 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Paint]]></category>
		<category><![CDATA[Plascon]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[winter]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=8352</guid>
		<description><![CDATA[Most South Africans don’t have to deal with extreme winter conditions like snow and blizzards, but that doesn’t mean that the colder temperatures don’t take a toll on our properties. &#160; You’ll know that the harsh South African sun beats down on exteriors, fading that magnificent paint job — but have you thought about winter conditions like wind, rain and cold? Drastic variations in temperature, from hot to cold or vice versa, can cause surfaces, and the paint coating them, to expand and contract. If you don’t use high-quality, durable exterior paint, these fluctuations can even cause the paint to chip, crack or peel off. &#160; Plascon’s iconic Micatex paint is a UV-resistant water-based coating enhanced with a unique combination of special-grade mica for stretch and marble for strength that provides its signature WeatherTough ProtectionTM. The paint film of Plascon Micatex is two times thicker than that of conventional paints, and 23% tougher than a leading competitor, making it an ideal choice for protecting exterior walls from the elements. &#160; South Africa has a diverse climate that requires diverse approaches to winter-proofing. Winter temperatures may reach freezing point at high altitudes, such as in cities like Johannesburg, Pretoria, Bloemfontein, Polokwane [...]]]></description>
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		<title>The future of paint is green</title>
		<link>http://designnews.co.za/the-future-of-paint-is-green/</link>
		<comments>http://designnews.co.za/the-future-of-paint-is-green/#comments</comments>
		<pubDate>Fri, 28 May 2021 08:51:06 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Double Velvet Pure]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Plascon]]></category>
		<category><![CDATA[Trade Pro Roof & More]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=6890</guid>
		<description><![CDATA[In the light of growing climate change concerns and youth eco-activists like Greta Thunberg calling us all to task, we’re increasingly taking more and more meaningful steps to reduce our impact on the environment. This is happening across all sectors of industry. The marked shift by no means excludes the very coatings we apply to the walls, roofs and surfaces of our homes, businesses, factories, machinery and modes of transport, and covers anything from the way these paints are manufactured to the substances they contain. With its leaps and bounds in green technology, Plascon is leading the charge with a phalanx of eco-wise coatings. The first of these innovations is the brand’s introduction of APEO free formulations. APEO compounds are bio-accumulative compounds which, when released into the environment, can be toxic to human and wildlife, especially marine life. Conventional roof paints contain APEOs that, over time, leach into waterways through rain and drainage, and eventually contaminate the soil, water tables, rivers and ultimately, our oceans. APEOs that accumulate in water systems become toxic to aquatic organisms. In large doses, APEOs can even disrupt hormonal systems in humans. According to Dr Kevin Winter from the University of Cape Town’s Future Water [...]]]></description>
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		<title>What is Polycell Fine Crack Filler?</title>
		<link>http://designnews.co.za/what-is-polycell-fine-crack-filler/</link>
		<comments>http://designnews.co.za/what-is-polycell-fine-crack-filler/#comments</comments>
		<pubDate>Tue, 08 Sep 2020 11:05:32 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Décor]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Paint]]></category>
		<category><![CDATA[Plascon]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=6369</guid>
		<description><![CDATA[Fixing hairline cracks is painstaking and time-consuming – a nightmare for homeowners, let alone the contractors who have multi-storey buildings to paint. All textured paints claim to cover hairline cracks – but how can you be sure that they really do? Only Plascon Micatex is now formulated with Polycell Fine Crack Filler, so you can be 100% sure that new Plascon Micatex with Polycell will cover all hairline cracks, all the time! Here is all you need to know about the newly formulated Plascon Micatex with Polycell Fine Crack Filler. What is Polycell Fine Crack Filler and why have you combined it with Micatex? Polycell Fine Crack Filler is a ready-mixed filler for filling hairline cracks. It provides tough, flexible and weather-resistant filling. Combined with Plascon Micatex it offers even more protection and provides an extra strong exterior coating that is designed to fill and cover hairline cracks effectively. Is Polycell Fine Crack Filler not for interior use? As a stand-alone product Polycell Fine Crack Filler is for interior use, however,  its formulation in Plascon Micatex has been enhanced for exterior use. Is it more expensive to use Plascon Micatex with Polycell Fine Crack Filler? No. In the past, one [...]]]></description>
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		<title>Tougher Together &#8211; Plascon Micatex, the strongest exterior paint, now contains Polycell for even more strength, toughness and protection.</title>
		<link>http://designnews.co.za/tougher-together-plascon-micatex-the-strongest-exterior-paint-now-contains-polycell-for-even-more-strength-toughness-and-protection/</link>
		<comments>http://designnews.co.za/tougher-together-plascon-micatex-the-strongest-exterior-paint-now-contains-polycell-for-even-more-strength-toughness-and-protection/#comments</comments>
		<pubDate>Tue, 08 Sep 2020 10:56:59 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Décor]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Micatex]]></category>
		<category><![CDATA[Paint]]></category>
		<category><![CDATA[Plascon]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=6362</guid>
		<description><![CDATA[The trusted and proven duo of mica for stretch and marble for strength has made Plascon Micatex South Africa’s favourite exterior paint choice for decades.  Now there’s a new duo that’s even tougher &#8211; Plascon Micatex with Polycell Fixing hairline cracks is painstaking and time-consuming – a nightmare for homeowners, let alone the contractors who have multi-storey buildings to paint. All textured paints claim to cover hairline cracks – but how can you be sure that they really do? Only Plascon Micatex is now formulated with Polycell Fine Crack Filler, so you can be 100% sure that new Plascon Micatex with Polycell will cover all hairline cracks, all the time! And by securely covering all hairline cracks, Plascon Micatex prevents damp, a very common problem on exterior walls, by retarding water seepage through the hairline cracks. Your walls will stay dry and protected and have that ‘just painted’ look for 12 years with the Plascon Micatex quality guarantee. Plascon Micatex with Polycell derives its WeatherTough Protection TM from the unique combination of special grades of mica and marble. Tests have shown that the paint film of Plascon Micatex is 2 times thicker than conventional paints and 23% tougher than a leading competitor. [...]]]></description>
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