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	<title>Design News &#187; perfume</title>
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		<title>Cape Town’s Wild Olive Artisans and UK landscape architect Johanna Gibbons raise consciousness through scent</title>
		<link>http://designnews.co.za/cape-towns-wild-olive-artisans-and-uk-landscape-architect-johanna-gibbons-raise-consciousness-through-scent/</link>
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		<pubDate>Wed, 17 Aug 2022 14:14:59 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Erde]]></category>
		<category><![CDATA[Johanna Gibbons]]></category>
		<category><![CDATA[perfume]]></category>
		<category><![CDATA[Wild Olive Artisans]]></category>

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		<description><![CDATA[Beyond the typical floral or spicy notes of perfume, imagine a natural parfum that evokes soil itself&#8230; Perfumer Madalina Heneck of Wild Olive Artisans and landscape architect JoJo Gibbons RDI have been on a four-year-long journey to capture the scent of soil. “Imagine soil, silently beneath your feet, encapsulating our identity in an illustration of deep time, natural process, and human endeavor. This below-ground narrative of physical and human geography is the foundation on which our very existence relies…” says Gibbons. Both Heneck and Gibbons have spent their lifetimes exploring plants, soils, and scents. Gibbons is one of the UK&#8217;s most respected landscape architects. Her multiple award-winning practice J &#38; L Gibbons is behind places like the landscape of the new Munch Museum Oslo and The Natural History Museum, London. Her work spans four decades, during which time she has developed a passion for soil biodiversity and an ability to recognise the health of soil through its scent, which is what prompted her to reach out to Heneck to initiate this unique collaboration. Heneck is a self-taught perfumer and the creative director of Wild Olive Artisans. This Cape Town-based manufacturing business promotes the skills of artisans through its work for [...]]]></description>
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