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	<title>Design News &#187; #PlasconColourTrends2025</title>
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		<title>Zesty colours for a phygital age: feast your eyes on Plascon’s 2025 Bright colour family</title>
		<link>http://designnews.co.za/zesty-colours-for-a-phygital-age-feast-your-eyes-on-plascons-2025-bright-colour-family/</link>
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		<pubDate>Wed, 15 Jan 2025 08:13:25 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[#PlasconColourTrends2025]]></category>
		<category><![CDATA[Kansai Plascon]]></category>
		<category><![CDATA[Plascon]]></category>

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		<description><![CDATA[Online ecosystems are in a constant state of evolution. Algorithms shift, social media platforms rise and fade, and artificial intelligence reveals new ways to engage in cyberspace. As digital culture progresses, the lines between virtual and physical environments blur, creating a reality that is uniquely its own. In response, Plascon has unveiled a dynamic colour family, titled Bright, that forms part of its hybridity-themed 2025 colour forecast.  The Bright colour family stands out by exploring the intersection of similar contrasting realities, showcasing a dazzling mix of soft neons and vivid fluorescents that reflect today’s zeitgeist. The colours draw inspiration from the Dopamine Decor trend, a playful and personalised approach to interior styling that boosts mood. Psychological research shows that light and bright tones can evoke positive chemical responses in our brains, enhancing the production of dopamine: a neurotransmitter crucial for reward, motivation, and regulating mood and movement. Yellow, often linked to happiness, is exemplified by Crazy Daisy (Y4-A1-1). This colour, reminiscent of emojis or egg yolks, brings a lighthearted touch, much like the electric orange of Good Day Sunshine (O6-A1-1) and the zesty green of Stylish Lime (Y7-A1-1). Leveraging the power of contrasts, this colour family includes five pared-back tones [...]]]></description>
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