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	<title>Design News &#187; Saatch &amp; Saatchi</title>
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		<title>Inhouse Brand Architects bring a striking simple modern functionality to Saatchi &amp; Saatchi’s Cape Town offices</title>
		<link>http://designnews.co.za/inhouse-brand-architects-bring-a-striking-simple-modern-functionality-to-saatchi-saatchis-cape-town-offices/</link>
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		<pubDate>Thu, 03 Sep 2015 09:33:32 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Architects]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[interior decor]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[office design]]></category>
		<category><![CDATA[office space]]></category>
		<category><![CDATA[Saatch & Saatchi]]></category>

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		<description><![CDATA[Leading design agency, Inhouse Brand Architects was recently called in to re-imagine the Cape Town offices of trailblazing advertising agency, Saatchi &#38; Saatchi. Having previously completed highly successful office refurbishments for other agencies like Ogilvy and 99c, the award-winning Inhouse team was a natural choice for Saatchi &#38; Saatchi, thanks to its experience in changing the traditional structure of the professional environment for the better. Saatchi &#38; Saatchi needed to remodel its Cape Town premises because the Saatchi &#38; Saatchi SA group recently acquired an additional agency, BrandsRock, and as a result, the group’s Cape Town offices located at The Foundry in Green Point needed to expand. Inhouse was briefed to give the space a thorough overhaul that would convey the dynamic creativity for which the agency prides itself.  Saatchi &#38; Saatchi’s progressive ethos of “Nothing is Impossible” infused Inhouse team leader, Annelise Botes’ design concept from the start. Bright and bold colours contrast with the more sedate; irregular lines immediately lend an air of unconventionality to the space; and playful pop culture references abound. The ground floor reception area was the focus of the project, needing to instantly signal a contemporary corporate culture that welcomes dialogue and collaboration. The collaborative spirit that underlines the Saatchi &#38; Saatchi brand is consistently referenced through the use [...]]]></description>
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