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Why excellence matters: Decorex Africa and its exhibitors stand out at the AAXO Roar Awards

_DCX5851.CaesarstoneThe South African events industry is a thriving one, with a host of events and exhibitions happening each month at exhibition venues and conference halls across the country – with each major city centre boasting showgrounds of international quality. To stand out in this cluttered terrain does require excellence – both in terms of vision and execution, and an ongoing commitment to both.

It is for this reason that Decorex Africa, its national events and exhibitors, excelled at the recent AAXO Roar Awards. Held on the evening of Friday 31 January 2020, at the Gallagher Convention Centre in Midrand, Johannesburg, this year’s event gathered 300 industry practitioners and guests under one roof, all dressed according to the James Bond-inspired theme: “Licence to Win”!

The annual awards are administered by the Association of African Exhibition Organisers (AAXO) and are hosted together with EXSA under the Exhibition Industry Alliance (EIA) banner. ROAR is an acronym for Respect, Opportunities, Achievements and Recognition, and, according to AAXO, the “awards are aimed at acknowledging and recognising excellence in exhibition organisation.”

Entries were judged on their successful exhibition strategy incorporating marketing, public relations, operations and activation. Decorex Africa and its associated exhibitors were recognised a total of eight times at the awards, including winning Best Overall Stand. SmartBuild, a Division of Reed Exhibitions (the organisers of Decorex Africa), won the Best Stand Overall for the Caeserstone stand built at Decorex Joburg, after having garnered this accolade in 2019.

For Decorex Cape Town:

  • Decorex Cape Town received a Distinction in Marketing
  • Franke received an exhibitor distinction for their stand at Decorex Cape Town

For Decorex Joburg:

  • Decorex Joburg received a Distinction in Marketing
  • Decorex Joburg won best overall Trade & Consumer show over 12 000 sqm
  • Xperience Luxury received an exhibitor distinction for their stand at Decorex Joburg
  • Task Interiors received exhibitor distinction for their stand at Decorex Joburg

For 100% Design South Africa, also part of the Decorex Africa portfolio:

In addition to the seven accolades received for the Decorex shows, the Decorex Africa portfolio also received a Distinction in Social Media for 100% Design South Africa, the country’s leading product design showcase.

Spearheading Decorex Africa at Reed Exhibitions SA is Sian Cullingworth, Portfolio Director of the lifestyle, design and retail exhibitions. Cullingworth has, in a few short years, grown the portfolio’s offering and proved a force in the events industry. With her extensive experience in marketing, communications strategy and business development, she guides the direction of the show, continually elevating the offering year on year. In addition, she enjoys coming up with fresh ideas and working closely with Creative Director, Anita Bloom, to brainstorm how they will bring the event to life.

“Naturally we’re thrilled to be recognised in this way and we’d like to thank AAXO as well as congratulate our fellow industry winners. We put maximum effort into realising our vision for Decorex Africa and ensuring that our exhibitors, trade visitors and members of the public enjoy a superlative experience with us, whether they’re looking for a commercial opportunity, pure inspiration or practical solutions. We look forward to welcoming everyone back again for our 2020 shows. Decorex kicks off in Durban, running from 19-22 March 2020, then moves to Cape Town from 30 April to 3 May 2020 and runs in Johannesburg from 6-10 August 2020. 100% Design South Africa is co-located with Decorex Joburg. We have upped the ante for 2020, so come expecting to be impressed!”


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