Newly evolved wine label reflects winemaking prowess

De Toren Private Cellar’s Cabernet Sauvignon-dominated blend, Fusion V, gets an iconic new label that reflects its richly embodied flavour.

 

De Toren Private Cellar is exceptionally proud to unveil the extraordinary new look of the famed Left-Bank Bordeaux styled blend, De Toren Fusion V. This reveal accompanies the wine’s remarkable 2019 vintage official release and celebrates the 20th edition of this iconic Cabernet Sauvignon-dominated blend and its tremendous success over the past two decades.

 

“The idea behind the reimagination of De Toren Fusion V’s label was never to revolutionise, but rather to evolve by subtly enhancing elements unique to the authentic look of this true classic,” says De Toren Marketing Manager, Anja Bekker.
Each refinement made to the label was carefully considered to best reflect De Toren’s heritage. Given that the iconic De Toren Fusion V was instrumental in putting the estate’s Bordeaux-style blends on the global map, it was decided to let the label evolve from its former look, rather than to completely alter it.

 

There is a wealth of symbolism and significance in the new label. From the understated, natural background and subtle diamond pattern that echoes De Toren’s logo, to the handcrafted metallic gold typography and classic fonts, the label speaks to the estate’s meticulous attention to detail in all things.

 

The use of gold, a colour that denotes passion, prosperity, and tradition, accentuates the value of the wine. The rich burgundy colour, with its decidedly regal air, provides a fitting backdrop for De Toren’s iconic lion and mirrors the beautiful colour of this famed blend.

 

“This considered approach gives a nod towards the De Toren heritage, of which we are understandably very proud, and means the brand will remain recognisable despite the refresh that its packaging has undergone,” enthuses Bekker. The personalised, signatory touch, along with the tagline ‘Experience Exceptional’ underpins De Toren Fusion V as a discerning choice.

The bespoke label is the first reveal of the new 2019 vintage of the De Toren Fusion V, which is scheduled for both local and international distribution. New packaging for two additional Premium Range wines – the new Délicate and the Z – will also be unveiled soon.

 

Experts describe the Fusion V tasting profile as vibrant and moderately full-bodied. The tannins are finely grained yet polished and the red cherry bouquet is unmistakable – leaving the 2019 vintage creamy, layered and surprisingly well balanced for its age.

 

“On the nose, you’ll find a bouquet of ripe, sweet red cherries, blueberries, sweet spice and subtle oak nuances, which serve to accentuate the fruit. The flavour is integrated and tremendously elegant. It is vastly reminiscent of a young Bordeaux,” says Cellar Master, Charles Williams. It’s certainly a case of classy exterior meets quality interior – just what De Toren intended.

 

Good news for everyone, from wine lovers and connoisseurs to entertainers, chefs and sommeliers, is that complimentary delivery is available in South Africa when ordering six bottles or more. Should you order your selection now, you’ll be among the first in the world to receive a case of the Fusion V 2019 vintage – showcasing its brand-new label.

The label catches up with a continuously improving product

 

When your order arrives and you’ve opened the first bottle, you’ll notice how the 2019 vintage demonstrates many European characteristics, most likely due to the season’s cooler weather conditions. While this has brought about new levels of magic in comparison to previous vintages – such as a sense of purity and a phenolic ripeness at a lower sugar level – the varietal’s hallmark characteristics of balance and harmony remain pleasingly apparent.

 

“While the revamp of the De Toren manor house and estate have been well documented, it is the continuous improvement in the quality of the soils and terroir on our estate that is becoming most apparent in our wines these days,” Williams points out.

“Additionally, we believe that the greater the biodiversity in the organic soils, the greater the complexity of the wine. With these factors in mind, it was time for all the progress we have made in farming and winemaking methods to be reflected for consumers and collectors in our labels.”

 

For more information, visit https://de-toren.com/.