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	<title>Design News &#187; Berman Brothers Group</title>
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		<title>Leading Property Development Firm Berman Brothers Group Gets a Luxurious New Makeover</title>
		<link>https://designnews.co.za/leading-property-development-firm-berman-brothers-group-gets-a-luxurious-new-makeover/</link>
		<comments>https://designnews.co.za/leading-property-development-firm-berman-brothers-group-gets-a-luxurious-new-makeover/#comments</comments>
		<pubDate>Mon, 30 Nov 2015 09:13:22 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Berman Brothers Group]]></category>
		<category><![CDATA[Inhouse Brand Architects]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Luxurious]]></category>
		<category><![CDATA[Masculine]]></category>
		<category><![CDATA[office design]]></category>
		<category><![CDATA[Sleek]]></category>

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		<description><![CDATA[Inhouse Brand Architects has constructed a sleek, masculine image for the corporate offices of the Berman Brothers Group (BBG) &#8211; a leading property development firm in Cape Town. The design concept sees raw construction materials transformed into signature elements that pay homage to BBG’s very own building blocks. When asked to design the new Sea Point offices for BBG, Inhouse Brand Architects took the bulk of its design references from the origins of BBG’s success in the building industry – its raw materials. Basic construction elements such as reinforced steel, exposed concrete and rebars have all been reimagined into iconic statements in a decidedly masculine space. The overall effect is sophisticated and startling for its design ingenuity. Extremely high-end finishes serve to contrast with and elevate raw construction elements, creating an impressive sense of cohesion. The client’s brief was to develop a world-class interior that both reflected the BBG brand and accommodated the company’s various needs. The wishlist included well-appointed private offices for the owners, Paul and Saul Berman; a large, open-plan seating area for staff; informal meeting spaces; private meeting rooms; and business lounge arrangements. For Inhouse Creative Director Aidan Hart, the project was an exciting challenge not only [...]]]></description>
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