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	<title>Design News &#187; Corporate Identity</title>
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		<title>Reinvented, Rejuvenated and Ready to Relaunch – Plascon looks to the future</title>
		<link>https://designnews.co.za/reinvented-rejuvenated-and-ready-to-relaunch-plascon-looks-to-the-future/</link>
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		<pubDate>Wed, 10 Jun 2020 07:15:52 +0000</pubDate>
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				<category><![CDATA[Décor]]></category>
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		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[New logo]]></category>
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		<category><![CDATA[New Plascon]]></category>
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		<category><![CDATA[Reinvented]]></category>

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		<description><![CDATA[Plascon has remained South Africa’s go-to coatings manufacturer for over 130 years as a result of its ability to continuously reinvent itself. This year marks Plascon’s biggest brand renewal yet, with rejuvenated products, exciting initiatives and a bold new look, to top things off. http://designnews.co.za/wp-content/uploads/2020/06/Plascon_External_Launch_WhatsApp_3.mp4 In preparation for this relaunch, Plascon has been in a state of metamorphosis for quite some time. “Businesses are facing a number of challenges this year and an already tough economic climate has been worsened by the COVID-19 pandemic. To continue to remain relevant, we’ve set 2020 as the year to add even more value to our customers in this already difficult market.  In addition to the brand’s refreshed aesthetic and corporate identity, a new range of innovative and eco-friendly products that offer incredible new technologies with advantages for personal wellness and the planet will be available through renewed operations, logistics and distribution,” says Alan Cotton, Director of Sales &#38; Marketing at Plascon. The concept behind Plascon’s new logo is a vision of the future. ­­This idea of a forward-looking vision is intertwined with the golden thread of re-invention that runs through Plascon. It tells an inspiring and confident story. The striking new logo replaces [...]]]></description>
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