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	<title>Design News &#187; e-Market Readiness Programme</title>
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		<title>New project readies local craft and design SMMEs for the US market</title>
		<link>https://designnews.co.za/new-project-readies-local-craft-and-design-smmes-for-the-us-market/</link>
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		<pubDate>Tue, 23 Nov 2021 13:13:07 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Aid To Artisans]]></category>
		<category><![CDATA[cdi]]></category>
		<category><![CDATA[e-Market Readiness Programme]]></category>
		<category><![CDATA[The Craft and Design Institute]]></category>

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		<description><![CDATA[The Craft and Design Institute (CDI) has partnered with Aid To Artisans (ATA) to bring their acclaimed e-Market Readiness Programme (eMRP) to South African creative businesses. This initiative has been made possible thanks to the support of the United States of America’s Diplomatic Mission to South Africa through the U.S. Consulate General in Cape Town. In October 2021, over 80 Western and Eastern Cape businesses benefitted through a week of dynamic learning, information sharing, inspiration and networking. The next phase of the programme is now rolling out through one-on-one coaching and intensive support to ten local small businesses. The strategic partnership between CDI and ATA is focused on knowledge exchange and U.S. market access, and prepares South African entrepreneurs in the creative sector to successfully enter the rapidly evolving U.S. market. The creative entrepreneurs directly benefit from enhanced knowledge on trends, changes, and requirements of the U.S. market; engaging directly with U.S. industry experts and retail buyers; building their confidence to grow their businesses despite the impact of Covid-19. The seven-month programme includes the online U.S. eMarket Readiness Programme of webinars which took place in October; and a five-month Business Intensive process for the 10 selected businesses. The Business Intensive component includes small [...]]]></description>
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