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	<title>Design News &#187; Euroluce</title>
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		<title>Get switched on to the brightest lighting trends for 2019</title>
		<link>https://designnews.co.za/get-switched-on-to-the-brightest-lighting-trends-for-2019/</link>
		<comments>https://designnews.co.za/get-switched-on-to-the-brightest-lighting-trends-for-2019/#comments</comments>
		<pubDate>Tue, 04 Jun 2019 08:34:21 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[decor]]></category>
		<category><![CDATA[Euroluce]]></category>
		<category><![CDATA[interior decor]]></category>
		<category><![CDATA[interior lighting]]></category>
		<category><![CDATA[willowlamp]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4496</guid>
		<description><![CDATA[Lighting not only shifts to fall in line with the major new directions for homeware, it also updates according to advances in technology and materials. As an industry leader, Adam Hoets, Creative Director of chandelier and art lighting company willowlamp, keeps abreast of the constantly changing face of lighting around the world. Here he shares his insights into a few of the functions and features that will impact the global face of lighting from now into 2020. Willowlamp is one of the first local lighting brands to have participated in the illustrious biannual Euroluce fair – the world’s preeminent platform for lighting designers to exhibit their work – as part of Milan Design Week. Hoets spent some time surveying the show and noted a few consistent threads running through the event.   “While there’s always room for variety and uniqueness, you do see certain themes coming up repeatedly,” he says. Here are some of the standout concepts designers explored through lighting this year. Au naturel A pervading theme was the influence of nature on the designs. From fanciful flowers to more obscure references, the natural world serves as inspiration. Nemo launched a powerful LED task light called Bird, which balances [...]]]></description>
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		<title>willowlamp takes on Europe</title>
		<link>https://designnews.co.za/willowlamp-takes-on-europe/</link>
		<comments>https://designnews.co.za/willowlamp-takes-on-europe/#comments</comments>
		<pubDate>Mon, 15 Apr 2019 12:53:45 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Euroluce]]></category>
		<category><![CDATA[Home Decor]]></category>
		<category><![CDATA[Light]]></category>
		<category><![CDATA[Milan Design Week]]></category>
		<category><![CDATA[willowlamp]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4234</guid>
		<description><![CDATA[willowlamp will take part in Euroluce at the Salone del Mobile for the first time this April. Renowned on the South African decor scene for its design-forward and inspiring creations, the company has previously showcased at African and Middle Eastern trade shows. Now expanding its reach into Europe’s illustrious design elite, willowlamp will be introducing the Milanese audience to a careful curation of its most striking designs. As the first South African designer lighting company to show its pieces on this prestigious platform, willowlamp cements its status as an innovator and market leader. Founder and creative director Adam Hoets studied architecture which gives his works a complexity and sophistication of structure and concept. ‘My journey began as an architect, which has been invaluable in shaping my ‘design’ mind. I decided on architecture because my reasoning was that I could be an architect and also be an artist but not the other way round,’ he says. Hoets made the transition from architecture to lighting design in 2005 due, in part, to his goal in developing a marketable design-related product. The variety of projects that Hoets has overseen since the inception of willowlamp is evidence of his confluence between architectural and artistic [...]]]></description>
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