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	<title>Design News &#187; Hobbs Cape Dry Gin</title>
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		<title>The brand-new Hobbs gin range is refreshingly unpretentious</title>
		<link>https://designnews.co.za/the-brand-new-hobbs-gin-range-is-refreshingly-unpretentious/</link>
		<comments>https://designnews.co.za/the-brand-new-hobbs-gin-range-is-refreshingly-unpretentious/#comments</comments>
		<pubDate>Wed, 08 Apr 2020 12:00:44 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[gin]]></category>
		<category><![CDATA[Hobbs Cape Dry Gin]]></category>
		<category><![CDATA[Hobbs Gin]]></category>
		<category><![CDATA[Hobbs Pink Pepper Gin]]></category>
		<category><![CDATA[Hobbs Spirits]]></category>
		<category><![CDATA[South African gin]]></category>

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		<description><![CDATA[For cocktail lovers looking for an affordably priced, but high quality gin, there hasn’t been a huge amount of variety on store shelves. Until now. Enter Hobbs, an exciting new player on the South African gin scene. As pioneers in the gin industry, Hobbs founders Lucy Beard and Leigh Lisk know their craft. Not only do they intimately understand the technical process of distilling, infusing and bottling, but also, more importantly now than ever, they have a deep understanding of the market and what gin drinkers want. This wealth of experience and expertise prompted the development of Hobbs, a brand-new range aimed at a younger, aspirational audience looking for a quality product without the higher price tag. Although South Africa has a plethora of artisanal gins on the market, not many are accessibly priced. Hobbs thus responds cleverly to a previously neglected segment of the gin-enjoying market. ‘We felt that there was a gap in the market for a craft gin, that, while still good quality, wasn’t in the super premium space,’ explains Beard on Hobbs’ unique positioning. While priced much more affordably than premium gins on the market, Hobbs doesn’t skimp on depth of flavour and attention to detail [...]]]></description>
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