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	<title>Design News &#187; Iconic New Label</title>
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		<title>Newly evolved wine label reflects winemaking prowess</title>
		<link>https://designnews.co.za/newly-evolved-wine-label-reflects-winemaking-prowess/</link>
		<comments>https://designnews.co.za/newly-evolved-wine-label-reflects-winemaking-prowess/#comments</comments>
		<pubDate>Mon, 25 Apr 2022 08:32:16 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[De Toren]]></category>
		<category><![CDATA[De Toren Fusion V]]></category>
		<category><![CDATA[Iconic New Label]]></category>

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		<description><![CDATA[De Toren Private Cellar’s Cabernet Sauvignon-dominated blend, Fusion V, gets an iconic new label that reflects its richly embodied flavour. &#160; De Toren Private Cellar is exceptionally proud to unveil the extraordinary new look of the famed Left-Bank Bordeaux styled blend, De Toren Fusion V. This reveal accompanies the wine’s remarkable 2019 vintage official release and celebrates the 20th edition of this iconic Cabernet Sauvignon-dominated blend and its tremendous success over the past two decades. &#160; “The idea behind the reimagination of De Toren Fusion V’s label was never to revolutionise, but rather to evolve by subtly enhancing elements unique to the authentic look of this true classic,” says De Toren Marketing Manager, Anja Bekker. Each refinement made to the label was carefully considered to best reflect De Toren’s heritage. Given that the iconic De Toren Fusion V was instrumental in putting the estate’s Bordeaux-style blends on the global map, it was decided to let the label evolve from its former look, rather than to completely alter it. &#160; There is a wealth of symbolism and significance in the new label. From the understated, natural background and subtle diamond pattern that echoes De Toren’s logo, to the handcrafted metallic gold [...]]]></description>
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