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	<title>Design News &#187; Maui Jim Sunglasses</title>
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		<title>Think all polarised sunglasses are the same? Think again.</title>
		<link>https://designnews.co.za/think-all-polarised-sunglasses-are-the-same-think-again/</link>
		<comments>https://designnews.co.za/think-all-polarised-sunglasses-are-the-same-think-again/#comments</comments>
		<pubDate>Wed, 12 Jun 2019 08:53:48 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Maui Jim Sunglasses]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4600</guid>
		<description><![CDATA[Anyone who has tried a pair of polarised sunglasses can attest to the benefits they offer. Polarisation reduces glare, improves clarity and contrast and reduces eye fatigue. Driving in bright sunlight becomes easier. Your favourite beach view becomes clearer and more vibrant. All is right with the world when you have the right pair of polarised shades. But is all polarisation the same? The answer is clearly no. First, what is polarisation? As light is transmitted, its waves shoot off in all different directions. When those light waves happen to align in one particular direction, that light is considered polarised. For example, when light reflects off a shiny, horizontal surface, it becomes horizontally polarised and creates glare. By adding a polarised filter to sunglasses, they will allow in more of the clear, vertically polarised light, while reducing all that pesky horizontal glare. No doubt, polarisation is definitely a good thing when it comes to sunglasses. But what makes some polarised sunglasses better, not to mention more expensive, than others? It’s all about the quality of the polarised filter and technology used in its application. Some cheaper sunglasses claim to offer polarisation, but may only block out 10% of reflected glare. [...]]]></description>
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		<title>Frame Your Face</title>
		<link>https://designnews.co.za/frame-your-face/</link>
		<comments>https://designnews.co.za/frame-your-face/#comments</comments>
		<pubDate>Wed, 05 Jun 2019 07:58:38 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Maui Jim Sunglasses]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4554</guid>
		<description><![CDATA[A synergy of functionality and fashionable style makes a pair of sunglasses a worthwhile investment. This highly sought-after balance between fashion and function is best achieved by high quality premium brands such as Maui Jim. All Maui Jim Sunglasses feature their patented PolarizedPlus2® lens technology, which protects against 100% of harmful UV rays, attested by the Skin Cancer Foundation Seal of Recommendation, eliminates 99.9% of harsh glare, reduces eye fatigue and enhances your view while also offering lightweight comfort and easy care. The ideal choice for all lifestyles and occasions.   Finding an on-trend pair of sunnies that look great on you and deliver a style statement requires a complimentary matchup between the style of the sunglasses’ frame and the shape of your face. A quick rule-of-thumb would be to ensure the frame’s design is in contrast with your face shape. This will create a proportionate balance by either softening strong features or adding definition. Hawaiian-born sunglass brand, Maui Jim, shares their handy guide for choosing your ideal pair of sunglasses to ensure you look great in your summer shades this season. Round face shapes feature curved lines with no angles and are proportional in length and width, with fuller [...]]]></description>
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		<title>Love at first sight</title>
		<link>https://designnews.co.za/love-at-first-sight/</link>
		<comments>https://designnews.co.za/love-at-first-sight/#comments</comments>
		<pubDate>Tue, 04 Jun 2019 07:56:32 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Designer]]></category>
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		<category><![CDATA[Maui Jim Sunglasses]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4475</guid>
		<description><![CDATA[We’ve been fixating on a pair of Maui Jim Ebb &#38; Flow PolarizedPlus2® sunglasses ever since spotting them across a crowded optometrist’s showroom. They stood out from the me-too designer and not-so-designer brands cluttering the shelves. Their clean lines and vision-forward approach to eyewear set them apart from the pack. We knew nothing about Maui Jim at that point, other than it was love at first sight. On getting to know the brand a little bit better, our infatuation deepened. Durable, lightweight and sporting polarized lenses, Maui Jim sunglasses are all about enhancing the way you see the world around you. Thanks to Maui Jim’s proprietary PolarizedPlus2® Lens Technology that protects your eyes from 100% of UVA and UVB rays, the company can support these claims. Not only does the PolarizedPlus2® Lens Technology block 100% of UV rays, it also removes 99,9% of glare. Plus, colour is boosted so that you see all those views in crisper detail and contrast. The sunglasses really are designed to make you change the way you see the world! So how did this approach start? The brand’s very name is a giveaway for the company’s origin. Yes, Maui Jim was born on the beaches [...]]]></description>
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		<title>Maui Jim Launches MauiPassport™ 2.0 Prescription Sunglasses</title>
		<link>https://designnews.co.za/maui-jim-launches-mauipassport-2-0-prescription-sunglasses/</link>
		<comments>https://designnews.co.za/maui-jim-launches-mauipassport-2-0-prescription-sunglasses/#comments</comments>
		<pubDate>Mon, 27 May 2019 09:05:15 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Maui Jim Sunglasses]]></category>
		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4461</guid>
		<description><![CDATA[Updated. Enhanced. Improved. Ten years ago, Maui Jim sunglasses revolutionised the prescription sunglass industry with the introduction of MauiPassport™ lens technology, which offered the widest field of vision with unrivalled distortion-free edge-to-edge clarity. MauiPassport™ 2.0, the brand’s second-generation prescription sunglass lens technology, builds on from the much-loved MauiPassport™ technology to deliver an improved view that offers enhanced distance and peripheral vision. Combined with Maui Jim’s world-renowned PolarizedPlus2® lens technology &#8211; which blocks 100% of UV sun rays and eliminates harmful glare while enhancing colour, definition and depth perception &#8211; MauiPassport™ 2.0 raises the bar and ushers in a new era in prescription sunglasses. Revolutionary Upgrades MauiPassport™ 2.0 is available in single and progressive lens options and delivers 66% wider distance vision than its predecessor, thanks to Maui Jim’s proprietary progression profile shape. This new-generation prescription lens technology, also features a reduced cylinder power which enables a 20% astigmatism reduction and better lateral image stability, so wearers experience a unique sensation of image stability while enjoying a panoramic distance visual field.   It’s not hard to see why no other lens portfolio in the world rivals the engineering, technology, sophistication and uniqueness of MauiPassport™ 2.0 prescription sunglasses Crafted to Perfection  Maui [...]]]></description>
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		<title>5 Things You Never Knew About Sunglasses</title>
		<link>https://designnews.co.za/5-things-you-never-knew-about-sunglasses/</link>
		<comments>https://designnews.co.za/5-things-you-never-knew-about-sunglasses/#comments</comments>
		<pubDate>Thu, 23 May 2019 08:02:52 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Maui Jim Sunglasses]]></category>
		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4411</guid>
		<description><![CDATA[While many may look at sunglasses as simply a way to block the sun on a bright day or reduce glare for better visibility while driving or playing your favourite sport, the benefits go much farther. 1. Wearing “cheap” sunglasses is actually worse than going without. If sunglasses offer shade, but don’t offer UVA and UVB protection, they’ll cause your eyes to dilate (pupils get larger) which allows more of those harmful rays in.                                                                     2. Sunglasses are not just for bright sunny days.  Over time, the exposure of walking to and from the car, driving to work or just going for short walk can damage the eyes. To combat the harmful effects of the sun, we should wear a pair of quality polarized sunglasses because they block out harmful UV rays and eliminate glare. 3. Leaving eyes exposed can cause you to age more quickly. Potential damage from UV rays includes sunburns on the eye’s surface, cataracts, macular degeneration and even cancer of the eye and surrounding [...]]]></description>
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		<title>Protect Your Pupils!</title>
		<link>https://designnews.co.za/protect-your-pupils/</link>
		<comments>https://designnews.co.za/protect-your-pupils/#comments</comments>
		<pubDate>Tue, 21 May 2019 09:14:31 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Maui Jim Sunglasses]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[US Vision Council]]></category>
		<category><![CDATA[UV protection]]></category>
		<category><![CDATA[World Health Organization]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=4398</guid>
		<description><![CDATA[Although the eye takes up less than two percent of the body’s surface area, it plays a vital role in allowing visible light into the body, according to the World Health Organization (WHO). These vital organs are protected from the harmful effects of the sun’s UV rays in a variety of ways such as the brow bridge, eyebrows and eyelashes, as well as the pupils’ ability to naturally contract in bright sunlight. This contraction regulates the light intensity by minimising the penetration of the sun’s rays into the eye, preventing over-exposure and safeguarding the eyes from the sun. However, this process of self-protection is usually accompanied by the discomfort of squinting and watering eyes, resulting in eye fatigue and reduced vision. Whilst our eyes are able to manage the light intensity they are not fully equipped to completely combat the effects of harsh glare and harmful UV ray exposure.  “Naturally, we reach for our shades to ensure eye comfort. But, sunglasses that don’t provide full UV ray protection can cause more damage,” says Martine Larroque, Managing Director, Middle East and Africa of Maui Jim® Sunglasses. “When you put on a pair of sunglasses, you shade your eyes and your pupils [...]]]></description>
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