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	<title>Design News &#187; Pernod Ricard</title>
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		<title>Spread the word!</title>
		<link>https://designnews.co.za/gh-mumm-new-environment-seelan-restaurant-v-and-a-waterfront/</link>
		<comments>https://designnews.co.za/gh-mumm-new-environment-seelan-restaurant-v-and-a-waterfront/#comments</comments>
		<pubDate>Fri, 06 Mar 2015 12:28:49 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Décor]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[GH Mumm]]></category>
		<category><![CDATA[GH Mumm bar area]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[Inhouse Brand Architects]]></category>
		<category><![CDATA[NightVision]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Pernod Ricard in connection with Seelan's Restaurant]]></category>
		<category><![CDATA[Seelan]]></category>
		<category><![CDATA[Seelan Restaurant & Bar]]></category>
		<category><![CDATA[V&A Waterfront]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=121</guid>
		<description><![CDATA[  An iconic French bubbly, GH Mumm boasts a luxurious sensibility that has been translated into a beautiful new branded environment within Seelan Restaurant &#38; Bar at the V&#38;A Waterfront, Cape Town. Created in the finest materials – as befitting the champagne – the self-contained GH Mumm area consists of a striking bar front, counter, DJ deck and arched back display. NightVision’s design solution celebrates GH Mumm&#8217;s rich identity yet sympathetically and seamlessly transitions into the rest of the upmarket Seelan Restaurant &#38; Bar interior. Elements of the GH Mumm brand identity &#8211; most specifically the packaging design &#8211; have been directly translated and reinforced through the use of red, gold and white. Gold finishes were used for the inlaid GH Mumm insignia on the bar front and the laser-cut detailing on the counter-top. The cutout shapes themselves reflect elements of the brand. Red LED strip lighting illuminates the arched back bar with a warm crimson glow, and serves to highlight an exclusive display of GH Mumm bottles of varying sizes. The arched structure mimics the dockside architecture of the V&#38;A Waterfront in a nod to the greater context and the harbour just beyond Seelan’s doors. The structure is rendered [...]]]></description>
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		<title>The GH Mumm outdoor lounges at Shimmy Beach Club invite guests to an ultimate summer hang-out</title>
		<link>https://designnews.co.za/gh-mumm-outdoor-lounges-shimmy-beach-club-cape-town/</link>
		<comments>https://designnews.co.za/gh-mumm-outdoor-lounges-shimmy-beach-club-cape-town/#comments</comments>
		<pubDate>Thu, 05 Mar 2015 13:16:34 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Aidan Hart]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Catamaran]]></category>
		<category><![CDATA[disassemble and re-assemble lounges]]></category>
		<category><![CDATA[GH Mumm]]></category>
		<category><![CDATA[GH Mumm outdoor lounges]]></category>
		<category><![CDATA[glamorous nautical hangout]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[Inhouse Brand Architects]]></category>
		<category><![CDATA[NightVision]]></category>
		<category><![CDATA[Outdoor Lounges]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Reconstructed plastic]]></category>
		<category><![CDATA[Shimmy Beach Club]]></category>
		<category><![CDATA[V&A Waterfront]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=134</guid>
		<description><![CDATA[A new set of opulent GH Mumm Outdoor Lounges perfectly complements the glamorous nautical experience to be had at Shimmy Beach Club, an upmarket entertainment destination at the V&#38;A Waterfront, Cape Town. Showcasing charming Catamaran-styled features, the lounges were designed for luxurious summer partying. The GH Mumm lounges were commissioned by Pernod Ricard and created by brand experience experts NightVision, sister company to leading interiors firm Inhouse Brand Architects. Thanks to creative input from Inhouse’s award-winning Creative Director, Aidan Hart, the GH Mumm lounges are more than just easy on the eye, boasting plenty of practical design elements. The outside frames can easily be disassembled and re-assembled &#8211; so that the lounges can be moved around quickly and easily &#8211; and consist of waterproof aluminum. Reconstructed plastic composite was used to create a sleek faux timber look for the floors with the benefit of being stain and rot resistant &#8211; an added bonus when being so close to the sea and the corrosive salt air. The lounge “roof” consists of a stretched canopy, creating a yacht-like look, complemented by high-end yachting fabric used for the upholstery. The curtains feature striking GH Mumm branding were designed for privacy and to provide shade. [...]]]></description>
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		<title>In the Absolut Zone</title>
		<link>https://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/</link>
		<comments>https://designnews.co.za/absolut-vodka-outdoor-lounge-zone-6-cape-town/#comments</comments>
		<pubDate>Wed, 04 Mar 2015 09:01:49 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Absolut Zone]]></category>
		<category><![CDATA[Aidan Hart]]></category>
		<category><![CDATA[bottle shaped signage]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[Cara Siegers]]></category>
		<category><![CDATA[Custom-made]]></category>
		<category><![CDATA[December]]></category>
		<category><![CDATA[Diepkloof]]></category>
		<category><![CDATA[external bar area]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Graffiti interior design]]></category>
		<category><![CDATA[Inhouse]]></category>
		<category><![CDATA[NightVision]]></category>
		<category><![CDATA[NightVision Designs]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Zone 6]]></category>

		<guid isPermaLink="false">http://designnews.co.za/?p=51</guid>
		<description><![CDATA[&#160; In December 2014, a chic Absolut Vodka outdoor lounge area was installed in the courtyard of premium entertainment venue Zone 6, and is proving to be uber popular with socialites. Zone 6 is set in an industrial warehouse, in Diepkloof, Soweto, where the massive building is able to accommodate a few thousand guests. The outdoor lounge was completed by brand experience experts NightVision, the sister company to leading interior design firm, Inhouse Brand Architects. NightVision was commissioned to create the lounge by ongoing client Pernod Ricard. NightVision’s design concept fixated on the corporate colours of Absolut Vodka, with blue as the core of the scheme, and accents of white, grey and black running throughout, to keep the brand identity prominent. The courtyard walls were spray painted by a local graffiti artist selected by the venue owner, to create various and contrasting points of interest. A modular outdoor seating system was installed, complete with bespoke upholstery. Custom-made tables in the form of Absolut Vodka bottles were specially manufactured for external use. NightVision also successfully refurbished the external bar area. Creative Director Aidan Hart and lead designer Cara Siegers added a new decorative element to beautify the metal grille that protects [...]]]></description>
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