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	<title>Design News &#187; Re branding</title>
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		<title>Planning Ahead</title>
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		<pubDate>Mon, 28 Sep 2015 12:44:17 +0000</pubDate>
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		<category><![CDATA[Re branding]]></category>

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		<description><![CDATA[The Inhouse Brand Architects design team, led by Inhouse Director, Phillip Wyatt, was tasked with Project Real, a plan to redesign the national head office for Regent Insurance in Edenvale. This project followed on from a previous collaboration in 2014 in which Inhouse successfully completed a flagship fit-out for the company in Umhlanga. This involved a major rebranding exercise, the development of an upgraded corporate identity and the subsequent translation of this into a built environment. Having proved a major success, Regent was ready to extend the redesign and once again integrate their new branding into a built environment. Inhouse are specialists in this field and were brought on board to implement this change. Regent Insurance’s GM of Marketing &#38; Corporate Affairs, Michelle Ashen-Abrahams explains, “Our mission was to provide innovative, interactive and inviting open-plan corporate offices for our staff, customers and key stakeholders. With a new corporate identity in place we wanted to bring the brand to life and looked at Inhouse to develop our 3D corporate identity. Inhouse is experienced in taking a 2D corporate identity and translating that into a 3D experience which is what we needed at Regent to complete the newly launched brand.&#8221; Prior to the redesign, the Regent head office was spread across six separate buildings with Regent [...]]]></description>
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