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	<title>Design News &#187; Rebranding</title>
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		<title>De Toren Private Cellar’s reimagined logo signals a bold and exciting future for the Estate</title>
		<link>https://designnews.co.za/de-toren-private-cellars-reimagined-logo-signals-a-bold-and-exciting-future-for-the-estate/</link>
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		<pubDate>Fri, 23 Apr 2021 13:17:17 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[De Toren]]></category>
		<category><![CDATA[De Toren Private Cellar]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[wine]]></category>

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		<description><![CDATA[After two successful decades of producing award-winning Bordeaux-styled wines, De Toren Private Cellar has taken the next step in its quest for perfection. Since its inception, De Toren has been guided by a philosophy of Exclusive Craftsmanship. Throughout the estate’s twenty years, it has been on a journey of constant evolution and dedication to instill the exceptional in every aspect of its offering. Three years ago, a Swiss shareholder team bought into this vision of excellence and this has marked the dawn of a new era at De Toren. The estate has taken several steps forward to further evolve and improve the brand. One of the most significant of these evolutions is the redesign of the brand’s identity, including its logo. When De Toren was officially founded in 1999, there was careful consideration put into creating an identity that captured the essence of what the estate was aiming to achieve. The original logo was designed with two main aspects in mind &#8211; the brave spirit and pioneering vision of the founder and the estate’s sole dedication to the five classic Bordeaux varietals. A lion was chosen &#8211; a long-standing symbol of courage and strength, elegant and strong, the previous logo [...]]]></description>
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