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	<title>Design News &#187; Seed to Seat</title>
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		<title>American Hardwood ‘Seed to Seat’ Furniture Initiative to be Displayed in Cape Town</title>
		<link>https://designnews.co.za/american-hardwood-seed-to-seat-furniture-initiative-to-be-displayed-in-cape-town/</link>
		<comments>https://designnews.co.za/american-hardwood-seed-to-seat-furniture-initiative-to-be-displayed-in-cape-town/#comments</comments>
		<pubDate>Thu, 16 Nov 2017 12:00:27 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[100% Design South Africa]]></category>
		<category><![CDATA[American Hardwood Export Council]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Seed to Seat]]></category>

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		<description><![CDATA[November 16, 2017 &#8211; The American Hardwood Export Council’s ‘Seed to Seat’ furniture collaborative is set to go on display at Young Blood Gallery in Cape Town from November 20 &#8211; December 20, 2017. The project was initially unveiled at ‘100% Design South Africa’, Africa’s premier exhibition and sourcing platform for high-end contemporary design in Johannesburg earlier this year. Given that five of the designers involved with the initiative are based in Cape Town, AHEC felt it necessary to showcase all seven pieces, including the two by Johannesburg-based designers, to a wider audience across the Western Cape. “This ambitious project involving sustainable American hardwoods and environmental profiling is the first of its kind and the response to it from the design community has been overwhelmingly positive. It has provided a valuable opportunity for designers to test new designs in U.S. hardwood species that they were not familiar with and some of the designs are earmarked for commercial production. The project has also enabled AHEC to highlight the low environmental impact of the finished pieces through Life Cycle Assessment (LCA) and the importance of material selection,” said Roderick Wiles, AHEC Director for Africa, Middle East, South Asia and Oceania. Seed to [...]]]></description>
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