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	<title>Design News &#187; South African Winemakers</title>
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		<title>South Africa makes world-class winemakers. Does it make world-class wine businesses?</title>
		<link>https://designnews.co.za/south-africa-makes-world-class-winemakers-does-it-make-world-class-wine-businesses/</link>
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		<pubDate>Wed, 29 Jul 2026 08:54:34 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[South African Winemakers]]></category>
		<category><![CDATA[Vinimark]]></category>
		<category><![CDATA[Wine Education]]></category>

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		<description><![CDATA[A winemaker spends years mastering fermentation, soil science and sensory analysis. Then they open a wine business and discover nobody taught them how to read a balance sheet, build a brand or have a conversation with their marketing team. South Africa has spent decades perfecting the craft of wine, but the harder question is whether it is building businesses capable of sustaining that excellence in an increasingly complex market. Deep roots, shallow reach Climate variability, water scarcity and environmental pressure now require a different kind of thinking, not just optimisation, but anticipation and the ability to manage risk before it becomes a crisis. As Carlos Poblete-Echeverría, Associate Professor in Digital Viticulture at Stellenbosch University and coordinator of the Digital Agriculture Research Group at SAGWRI explains, the shift towards systems-thinking and decision making under uncertainty is redefining the skillset the next generation will need. Digital viticulture has already changed what happens in the vineyard. Sensors, modelling systems and real-time monitoring tools have moved decision-making from reactive to predictive, and graduates are no longer just learning what to do but why certain decisions succeed or fail under specific conditions without having to ‘wait and see’ in the vineyard. Technical mastery only takes [...]]]></description>
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