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		<title>Measurable impact &#124; Robert Wong explores humanity’s possible futures at Google</title>
		<link>https://designnews.co.za/measurable-impact-robert-wong-explores-humanitys-possible-futures-at-google/</link>
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		<pubDate>Tue, 04 Feb 2020 13:13:39 +0000</pubDate>
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		<description><![CDATA[Co-founder of Google Creative Lab, Robert Wong doesn’t believe in leading with tech. Everything his team works on – from Google’s first TV commercial to bleeding edge product innovations – always prioritise humanity over technology. For them, the only focus is whether the things they make are helpful in people’s daily lives and might have a shot at exponential societal impact. The Design Indaba alumnus, who was born in Hong Kong but has been living in America for more than two decades, worked as an accountant in Toronto but jumped tracks and moved to New York to pursue a creative career, first enrolling as a fashion major and then switching to communication design at Parsons School of Design. Having found his calling, he took on the role of creative director for a number of companies, including CKS Group, marchFIRST, Starbucks (as Vice-President of Global Creative) and Arnold Worldwide (as EVP Executive Creative Director), going on to work with A-list clients like Apple, MTV, Harley-Davidson, Jack Daniel’s, ESPN and more. As executive creative director of Google Creative Lab, Wong loves effective, empathetic storytelling – as in Google’s first TV commercial Parisian Love, which shows how Google search can transform the fabric [...]]]></description>
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