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	<title>Design News &#187; wine consumption</title>
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		<title>On-con drinking trends: a Jacuzzi for your brain</title>
		<link>https://designnews.co.za/on-con-drinking-trends-a-jacuzzi-for-your-brain/</link>
		<comments>https://designnews.co.za/on-con-drinking-trends-a-jacuzzi-for-your-brain/#comments</comments>
		<pubDate>Mon, 20 May 2024 12:23:39 +0000</pubDate>
		<dc:creator><![CDATA[Design News]]></dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[drinking trends]]></category>
		<category><![CDATA[restaurant trends]]></category>
		<category><![CDATA[Vinimark]]></category>
		<category><![CDATA[wine consumption]]></category>
		<category><![CDATA[wine trends]]></category>

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		<description><![CDATA[Malu Lambert reports that consumers are increasingly curious, with a focus on wellness and sustainability, and this corresponds to mindful drinking habits and a departure into the adventurous. Curiosity is the combination of the desire for knowledge with the habit of play. It’s the impulse that drives us to travel, to learn, to taste new things. It’s the spark that zigs along a neural pathway, urging a child to pick up a shell and listen for the ocean.  Carolyn Martin of Creation Wines is curiosity personified. Visit her estate at the end of the Hemel-en-Aarde road and you’ll find yourself picking up that shell quite literally. Playfully called a ‘shell-phone’, guests are encouraged to taste wine, and then dial in the sea by pressing their ear to a giant periwinkle.  ‘It helps people connect with the wines in a different way,’ explains Martin. ‘Our guests are blown away by how the wines change after listening to the shell-phone. It gives them this powerful link to the terroir. ‘The whole sensory experience is fascinating to people &#8211; how the senses are the pathways to the mind and what that means for understanding wine better.’ There are a variety of ways to [...]]]></description>
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