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99 Juta

99 Juta is a new development in Braamfontein. This refurbishment is the collaborative vision of property developers Consolidated Urban, Play Braamfontein and product designers Dokter and Misses. It is conveniently situated in the popular neighbourhood of Braamfontein, close to the Gautrain, major circulation routes and local amenities.

Architects, Local Studio headed up the refurbishment with interiors and fittings designed by by Dokter and Misses who’s showroom occupies one half of the first floor. (35)

This new design-focused address’ pink and emerald green tiled facade is sure to turn heads. Two colourful inner courtyards flanked by high-rises provide sanctuary inside one of Joburg’s stand-out neighbourhoods. Transparent partitioning connects eight spaces over four floors, optimises natural light and encourages visitors to explore by means of the original steel and timber staircase that remains intact.

99 is the new home to local product designers Joe Paine, Mash.T Design Studio, Monique Vee and The Urbanative. Alongside these permanent fixtures a program of design-centric pop-ups will run; currently featured are wood-masters Houtlander, Common Threads a textile exhibition curated by The Ninevites and ceramic showcase titled 99½ Vases. (40)

Little is known about the building’s history as the original plans had been lost and with it, any record of its original use or exact age. Although the 80-odd year old building was in disrepair and concealed behind fibre cement cladding, it was structurally sound and the symmetry of this existing structure lent itself to the design of four similar showroom and office spaces along the north-south axis, on the first and second floors.

A new saw tooth roof, maximises northern light and encloses a large open plan space with two existing terraces. The goods hoist motor room extends above the new roofline with the ‘99’ logo cast into it. The stepped parapet walls seen throughout the building are a reference to a common roof detail seen throughout Braamfontein and one that was found in the existing building before the refurbishment began. (41)

The existing concrete framed structure allowed for floor to ceiling glazing in the showrooms, maximising visibility into the showrooms from the street and in turn, out of the showrooms across the city. The finishes seek to express the creative nature of the tenants that will be housed within and the bright colours are an exciting addition to the existing Braamfontein cityscape.

The goods hoist, a functional element becomes an exposed feature, recessed into the façade. The hoist is accessible to all floors and in particular, all showrooms and is a welcome, functional update to this old-new building.


@99juta (42)

LOCAL STUDIO – Architect


Local Studio is a Johannesburg-based architecture and urban design firm specialising in catalytic projects in complex urban environments.




Dokter and Misses is a product and furniture design duo operating out of Johannesburg since 2007. They are known for their whimsical and weird design language that fuses graphic and sculptural forms.

In addition to their new showroom on the first floor the latest run of Moonjellies will be showcased on 99’s top floor. Moonjelly 2.0 is a set of otherworldly lights that blur the line between sculpture and function that include both standing and hanging variations. Their Dali-esque glass shades are blown from recycled glass by Swazi expert blowers at





Joe Paine is a product and furniture designer from Johannesburg aiming to produce original products that are both interesting visually and conceptually, as they are to use.

Born from processes found within the industrial vernacular of Johannesburg and of its spirit, the products can be both hard-edged and delicate in one breath.


Apartment 2B




Apartment 2B is a collective shared furniture, homeware accessories and art showroom at the brand new South African design centered building, 99 Juta Street in Braamfontein, Johannesburg.

The product design element of Apartment 2B includes Mpho Vackier of ”TheUrbanative”, Thabisa Mjo of “Mash.T Design Studio” and Monique Van Zyl of “Monique Vee”. This collective is passionate about home grown design that tells a story whilst connecting to the contemporary client. Apartment 2B will boldly explore evolving perspectives of current African Design.


P O P – U P S

HOUTLANDER @houtlander Houtlander is a team of passionate craftsman who strive to make considered, timeless furniture. “We admire modernist design, respect the tried and tested methods of centuries of traditional joinery and challenge ourselves to employ modern methods and technology to create pieces with a future heritage.”

COMMON THREADS @the_ninevites A group show curated by The Ninevites featuring Danielle Clough, Palesa Mjali, Liza Grobler, Kassa Studio, Estelle Bourdet, Lizette Chirrime, Sibabalwe Ndlwana and Henny Von Schantz. Runs until 20 May

99½ VASES An exhibition by The Harties Potters. 99½ Vases challenges the traditional parameters of a vase ins such a way that it becomes more: maybe a linear object, a rock formation, a circle of plates or an architectural structure.

Featuring work by Kathy Bigham, Robert Combrinck, Helen Espag, Lyn Hartley, Margaret Hugo, Jannie Hugo, Lauren Salters, Jona Schilling, Ria Scheepbouwer, Noelien van der Walt, Claire Waters and Lisa Zeffertt.

Runs until 28 April

I M A G E  C R E D I T S

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