Banish rust with Plascon’s newly launched EndRust Anti-Rust Primer
Rust should never be underestimated. It is a real hazard when it comes to the upkeep of properties, making it that much harder to maintain their value – not to mention their safety! Because it is corrosive, rust weakens the structure of metals like iron and steel. This can potentially lead to surface damage that’s tricky to repair, but it can also lead to much larger-scale disasters like structural failures in buildings, pylons, and the like.
A 2016 study by NACE International estimated the global cost of corrosion at $2.5 trillion USD, with potential savings of 15-35% possible through proper corrosion management. Here in South Africa, our harsh climate means that rust is a perennial problem. According to the SABS, effective corrosion management could save the country an estimated R26 billion per annum.
To help put better preventive and corrective measures in place, Plascon has launched its new EndRust Anti-Rust Primer, which provides a simple, reliable solution. It’s a handy 3-in-1 coating that primes, protects, and acts as a waterproofer, giving metal surfaces long-lasting protection and a professional finish. It treats existing rust while preventing new corrosion before it starts.
This product represents a significant advancement. The solution it provides is set to benefit trade professionals in the construction, metal-working and architectural industries, as well as DIY enthusiasts who are invested in preserving the value of their homes.
‘We are thrilled to introduce this innovative 3-in-1 product to the market,’ says Leslie Frank, head of marketing at Plascon. ‘There’ve been a lot of calls for Plascon to release an anti-rust primer, and we’re proud to respond agilely to our customers’ needs – both professionals and consumers. This new release is particularly suited to projects that are located close to the ocean, where rust is even more of a problem. It will help members of the trade improve their offering and will aid home owners in protecting their residential assets for longer.’
The product is easy-to-use, and delivers professional-grade performance with consumer-friendly convenience. Designed to simplify maintenance while providing long-term value, Plascon EndRust Anti-Rust Primer is ideal for a wide range of applications. You can use it on gates, railings, roofs, garden furniture, garage doors, and outdoor fixtures. And it’s so fast-drying that it takes only one hour until it is touch dry. Plus, it is low odour, making it convenient and user-friendly. Both lead-compliant and low VOC, this product innovation supports Plascon’s eco-friendly commitment.
There are so many reasons to get your hands on a 5L or 1L can today – with a 500ml solution already in the pipeline – but at a quick glance, here are the top 10 reasons why Plascon EndRust Anti-Rust Primer is your best choice when banishing rust:
- 3-in-1: Primer + Topcoat + Waterproofer all-in-one
- Excellent adhesion: Sticks to metal
- It’s a durable waterproofer
- Fast drying – 1 hour until touch dry
- Versatile application: Brush, roller or spray
- Multiple colours: Red Oxide, Grey, Black, or White
- Flexible projects: Interior and exterior use
- Efficiency: Saves you time, labour, stock and storage as fewer products are needed
- Environmentally friendly – it’s low VOC and low odour
- Lead compliant: Safe for homemakers and trade members
Plascon EndRust Anti-Rust Primer is now available at leading hardware retailers nationwide. For more information see www.plascon.co.za
