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Small business champion, serial entrepreneur and provocateur Catherine Wijnberg of Fetola shares her inspiration for life and business in her debut book

Fetola2622-Edit-Edit-Edit-3-EditIf you are overwhelmed with having a business to run, relationships to grow and personal demons to conquer, take heart. A new book entitled Sheep Will Never Rule the World, which launches on 01 August 2020, will teach you how to overcome the challenges in every crisis and guide you towards hope, success and happiness.

It is a collection of 101 wisdoms that have inspired entrepreneurs on Catherine Wijnberg’s business programmes to reach their full potential and make a difference in the world. These messages and their quirky illustrations have been personally selected to focus your thinking, embolden your self-belief and bring a bit of laughter to your day.

Herself a successful entrepreneur, Catherine is the CEO of Fetola and has experience in starting, growing and operating businesses in five different sectors across three countries. She started Fetola in 2006 with the aim of transforming the local SME sector and her organisation is a recognised, national business growth specialist.

“It’s simple really,” explains Wijnberg, “we build businesses that last.” This has become even more critical for South Africa now, in the light of post-lockdown economic realities. Lean startup and turnaround strategies are her specialty.

According to Wijnberg: “One has to be slightly mad to own and run your own business – but it’s an exciting, challenging and growing experience. I would like this book to provide inspiration in those moments when it all feels too much.

Book_sheep will never rule the world

In the book, Wijnberg’s expert opinions are illuminated by conceptual – and often humorous – illustrations. These were created by renowned Cape Town-based artist Patrick Latimer, who has been consistently featured in Lürzer’s Archive 200 Best Illustrators Worldwide.

Proudly South African in concept and execution, Sheep Will Never Rule the World empower people with practical skills and resources in an accessible way. A timeous treasure, this is a book not just for entrepreneurs but those with an entrepreneurial mindset as well. It will help you uncover your best potential.

Sheep Will Never Rule the World is published and distributed by Quivertree Publications and is available from leading local bookstores and e-tailers.

For more information on Fetola, visit Contact 0861 111 690 or email