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Plascon Combats Indoor Pollution with Brand-New Air Purifying Technology

In 2020, Plascon will change the way that consumers experience paint. Plascon’s premium interior paint, Double Velvet, has been a household name for many years and now, the leading coatings company has reinvented its iconic product – making it more than just a paint. A first for South Africa, the next generation Plascon Double Velvet Pure drastically improves indoor air quality by incorporating new air purifying technology to reduce harmful formaldehyde.


Plascon Double Velvet has held the title of ‘South Africa’s preferred indoor paint’ for many years and now, thanks to innovative engineering, this industry-leading product will offer customers even more benefits. Plascon has taken things one step further by adding pioneering formaldehyde abatement technology to Plascon Double Velvet Pure – the first on the South African market!

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Formaldehyde is a Volatile Organic Compound (VOC) that is used as a binding agent in many composite building materials like chipboard, textiles and furniture, as well as several other household products such as cosmetics, detergents and pesticides. These items are most commonly found in home and office settings where people spend 90% of their time. Formaldehyde is released into the air from these household sources and, although it is not the only culprit, it is one of the major contributors to making indoor air five times more polluted than the air outside.

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The formaldehyde abatement technology present in Plascon Double Velvet Pure absorbs formaldehyde particles emitted from fabrics, woods, building materials and furniture in the surrounding environment and by reacting with specific compounds present in the paint, irreversibly converts the formaldehyde compound into harmless water vapour that is safe for breathing.

The reengineered premium product will retain all of its quality, strength and elegance as well as its existing technologies such as the Stain BarrierTM, Silver ProtectTM  and BreatheasyTM. Plascon Double Velvet Pure’s unique Stain BarrierTM forms a multilayered protective coating that prevents dirt from penetrating the coating. The BreatheasyTM  Technology contains zero VOCs, allowing the product to be virtually odourless and making it ideal for enclosed interior spaces. No emission VOCs mean cleaner, more breathable air. Plascon Double Velvet Pure is highly stain-resistant as it is reinforced with Silver ProtectTM Technology, offering users a luxurious finish that is easy to maintain. This technology also inhibits mould and bacterial growth.

The reinvented Plascon Double Velvet Pure is the obvious choice for anyone who wants to put the wellness of their loved ones first whilst experiencing the premium, luxurious quality for which Plascon Double Velvet has always been known.

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