Reimagine the world with Decorex Africa
Decorex Africa announces its new hybrid format and physical show dates for 2022
You are invited
To adapt.
Begin anywhere, anytime, anyhow.
Just begin.
To rethink.
Make change intelligible and purposeful.
To redefine.
Design for now, next and after we’re gone.
It is with great excitement that we announce the relaunch of a dynamically reimagined
Decorex Africa. On the forefront of decor, design and lifestyle trends for almost three
decades, Decorex Africa is poised to ignite the country’s two top performing cities with fresh
vision and purpose this year.
Using the radical power of curation, and combining high-value content with hard-working
mechanics, Decorex Africa is transforming into a hybrid marketplace and growth
accelerator.
Here’s what’s new:
An iconic brand is reimagined
To evolve the Decorex brand identity in a manner that pays homage to its legacy, while
leading it into the future, a new design system had to be created to allow room for play and
evolution, while envisioning the identity as a sum of its parts as opposed to individual
elements. See more here.
Changing places
This year, for the first time, Decorex Joburg and 100% Design South Africa will take place at
the Sandton Convention Centre – the heart of Johannesburg’s economic hub. This move to
a world-class, technologically advanced and centrally located venue reflects Decorex
Africa’s vision for the future and will ensure unmatched accessibility for design lovers from
across Gauteng – and further afield.
Enhanced virtual spaces
Decorex Africa’s more than 100 live events have launched thousands of businesses and its
online platforms have evolved and grown alongside these iconic events to ensure it remains
authoritative and relevant. Now, exciting new developments are on the cards for Decorex
Africa’s virtual spaces.
Says Carol Weaving, RX Africa’s managing director: “The business will invest significantly in its
virtual infrastructure, evolving into a truly hybrid offering encompassing world-class online
marketplace, editorial platforms and media services that serve the growth of the African
design and decor industry and drive client growth 365 days a year.”
Curated themes
Both highly curated shows, managed by industry leader RX Africa, will feature innovations in
homeware, architecture and lifestyle products for the residential, commercial, hospitality and
office sector.
A series of new features with curation at its core and guided by key insights will also be
launched. Each addresses a specific need, desire, gap or opportunity, including Campus,
Unorthodox, Shop Decorex, Future Present, Circular Lab and Material Futures.
100% Design South Africa
Sitting alongside one another at the Sandton Convention Centre, yet remaining distinct in
their respective offerings, 100% Design South Africa and Decorex Joburg will amplify each
other’s reach and relevance in 2022. This shift promises to improve ROI ratings for exhibitors,
enhance the visitors’ experience, and also offer opportunities to network, collaborate, and
build new relationships between designers.
100% Design South Africa is the country’s largest exhibition of contemporary design in Africa
and showcases furniture and product design, as well as art, literature and craft. An incredibly
high calibre of stand design and aesthetic quality is maintained throughout the show to
create an immersive physical design event, which is then also extended to all the digital
platforms.
As Africa’s only international design show,100% Design South Africa attracts thousands of
buyers from across the continent, and as far away as France, Hong Kong, Italy, the UAE, UK,
USA, New Zealand and Brazil.
Making connections
In 2022, Decorex Africa is launching Summits in Johannesburg and Cape Town as platforms
for sharing and connection to serve the local design community. Hosted over one day in
each city, and running concurrently with the shows, these Summits will feature a line-up of
African and international designers who will be invited to share their perspectives on the
ways in which we can reimagine the world.
With the world gradually entering a post-pandemic era, celebrating imagination is more
important than ever. Trading in world-class products, designers, brands and ideas, Decorex
Africa is proud to also trade in inspiration. The new way forward is phygital, combining digital
and physical iterations, with neither more important than the other.
Manifesto
What does it mean to Reimagine? After two years of immense and impactful change for
Decorex Africa, it was essential to place imagination at the core of events that aim to
envision a better future through design. All of which is outlined in Decorex Africa’s new
manifesto, which you can read here.
And this is just the start. Decorex Africa will deepen its hybrid approach to evolve, adapt and
transform, and invite the industry to progress with it.
Not following Decorex Africa on social media yet? Here’s where to keep updated on news
over the next few months:
Facebook: https://www.facebook.com/decorexafrica/ – @decorexafrica
Twitter: https://twitter.com/decorexSA – @decorexSA
Instagram: https://www.instagram.com/decorexafrica/ – @decorexafrica
Blog: https://decorex.co.za/blog/
“Having been an anchor to the design industry for 29
years, now is the time for change. Decorex Africa has
been reimagined, and we seek to inspire the industry to
do the same, by challenging the status quo and
developing new business opportunities with new hybrid
approaches that take the industry to the next level.”
– Sian Cullingworth, Business Development, RX Africa
Decorex Africa and 100% Design South Africa are on at the CTICC from 16 to19 June 2022
and at the Sandton Convention Centre in Joburg from 28 to 31 July 2022.
For more information about Decorex:
Please visit https://decorex.co.za/ , contact +27 (0)11 549 8300 or email
decorexinfo@reedexpoafrica.co.za.
For more information about 100% Design South Africa:
Please visit www.100percentdesign.co.za.
