The Chic Afrique Content Makes 100% Design South Africa 2016 The Capital Of Continental African Cool

 

Sub-Saharan style, desert directions, urban influences and pulsating, traditional-meets-modern trends, mark 100% Design South Africa as the go-to interior design show for all things African. The event takes place from 5-9 August 2016 at Gallagher Convention Centre, Joburg.

Setting the overall tone for this year’s show, the 2016 campaign designed by Deep incorporates African-inspired aesthetics that are executed in a contemporary manner. Bold patterns, vivid colours and geometrical shapes that evoke elements of traditional African masks have been utilised in various ways.

Greeting visitors in the foyer area of the show is 100% Colour presented by Plascon in association with House and Leisure and curated by Cathy O’Clery of Platform Creative Agency. “The concept is to explore the use of colour in design across the continent,” explains O’Clery.

 

Four installations guided by the compass directions – North, South, East and West – will represent the four corners of the continent. “Each region has a unique spirit,” says O’Clery, “and the stands reflect that in representational colours and decor schemes.”

“The 100% Design South Africa team is aware of the huge potential for interior design trade linked to economic growth across Africa,” says Sian Gutstadt, Portfolio Director for Decorex SA & 100% Design South Africa. South African architects and interior designers are already benefitting from the mass of building projects within hospitality and residential outside of our borders. This year’s show purposefully reflects the range of design possibilities that the trade – and members of the public – can draw on for both inspiration and actual product sourcing for such projects.”

A vibrant array of “African Design Stars” who’ve made good on the global stage will showcase their latest work. These include high export demand designers such as Dokter and Misses, Ronel Jordaan, Atang Tshikare (who presents a new collaboration with Robin Sprong), Egg Designs, Monn, Willowlamp and others…

Following on from their sellout success in 2015, Handmade by Swaziland, a collaborative presentation of Swaziland’s finest handmade products created by master craftsmen, such as Ngwenya Glass, Tintsaba and Gone Rural, are back to wow the crowds with their exquisite wares.

The travelling exhibition “Picture Africa” is yet another highlight. Also curated by O’Clery, this significant exhibition boldly celebrates the relationship between photography, textiles and fashion as seen through a pan-African lens. It includes work by leading African photographers such as Phyllis Galembo, Thandiwe Muriu, Hassan Hajjaj and Ed Suter. Top South African fashionistas like Trevor Stuurman and Marianne Fassler also feature, alongside Ghana’s Yevu and Côte D’Ivoire’s Laurence Airline. Innovative textile designers from all over Africa such as Aissata Namoko, Skinny laMinx, Eva Sonaike, Design Team, Bead Design Studio and Banke Kuku are brought to the fore.

All-new, collaborative print patterns conceived by O’Clery and custom-printed by digital textile printing experts, Von B Trading (Pty) Ltd, will be on show. Many of these new arresting fabrics, anchored to a glorious selection of colourful velvets supplied by Hertex, will adorn chairs from Southern Hospitality, all forming part of the display.

On the whole, 100% Design South Africa 2016 exuberantly embraces Afro-optimism. The show itself, with its powerhouse of leading designers, is an exciting, undeniable expression of the vibrancy and appeal of African design. Viva!

An exclusive trade-only morning will take place on 5 August thereafter the show will be open to all. 100% Design South Africa takes place alongside Decorex Joburg, but is located in its own hall. As a bonus for visitors, one ticket covers entrance to both shows. A hit of design inspiration not to be missed!

Dates to remember:
100% Design South Africa, 5 – 9 August 2016
Opening times: 10am – 6pm
Trade-only preview morning: 5 August 10am – 1pm
Media preview: 5 August 10am – 1pm
Trade focused days: 5 August and 9 August
Ticket prices: R110 for adults; R90 for pensioners and scholars; R20 for kids under 12; R80 for trade and exhibitors
Venue: Gallagher Convention Centre, Midrand, Gauteng
For more information, e-mail: 100percentdesign@ThebeReed.co.za
Visit: www.100percentdesign.co.za
Facebook: 100% Design South Africa #100DesignSA
Twitter: @100designsa #100DesignSA
Instagram: @100percentdesignsa #100DesignSA